# Jo-i

**Jo-i** is an innovative platform combining artificial intelligence (AI) and Web3 technology to revolutionize digital marketing through the use of virtual influencers, known as **KOL AI** (Key Opinion Leaders). The project leverages cutting-edge AI to create dynamic, interactive characters designed to engage with audiences and promote brands, products, and services in a more efficient, cost-effective manner.

Detail: <https://zupad.gitbook.io/zupad_launchpad/presale/document/jo-i/introduction>